Five levers. One ladder.
SEO that scales as you do.

Add a dedicated SEO program to your Marketing Sweet membership. Off-page, on-page, local, technical. Each tier unlocks a new lever, so you only invest in the work your business actually needs right now.

See the packages

The framework

The four levers of modern SEO

Every successful SEO campaign pulls on some combination of five levers. Different businesses need different levers at different times, and the right mix should intensify as you grow. Here's what each one does, and why it matters.

Off-page SEO

Building your reputation across the web.

The work that happens outside your site: earning quality backlinks, building citations, and signalling to Google that your business is trusted by others. It's the foundation every site needs, and the lever that drives long-term authority.

On-page SEO

Optimising your site so it earns its rankings.

The work that happens on your site itself: refining page structure, headings, internal links, metadata, and content. Off-page builds your reputation; on-page makes sure your site can convert that reputation into Page 1 rankings.

Local SEO

Showing up when locals are looking.

Targets customers searching for businesses near them, the "near me" and "[service] in [suburb]" queries. Covers your Google Business Profile, local citations, and map-pack visibility. If you serve a geography, this lever is non-negotiable.

Technical SEO

Making your site fast, crawlable, and indexable.

The engineering layer: site speed, mobile responsiveness, Core Web Vitals, schema markup, indexation. Without it, every other lever is capped. Most sites don't need it until they're established; the ones that do, need it badly.

The packages

Five tiers. Five intensities. Where do you want to be?

Each tier adds a new lever to the ladder. Most clients start at the tier that matches their current foundation and move up as their campaign matures.

REACH
Add an SEO boost

Supercharge what you have. More authority, more visibility.

$300/mo
Intensity
Visibility
Content
Link power
Local reach
  • Keywordsup to 10
  • Backlinks/mo63
  • SEO pages—
  • Local SEO—
  • Technical SEO—
MOMENTUM
Ready to rank for more

Rank for more searches. Turn traffic into enquiries.

$550/mo
Intensity
Visibility
Content
Link power
Local reach
  • Keywordsup to 15
  • Backlinks/mo63
  • SEO pagesBuild new or optimise existing6
  • Local SEO—
  • Technical SEO—
AUTHORITY
Targeting a local area

Own your local market. Double the backlink power.

$850/mo
Intensity
Visibility
Content
Link power
Local reach
  • Keywordsup to 20
  • Backlinks/mo126
  • SEO pagesBuild new or optimise existing6
  • Local SEO
  • Technical SEO—
DOMINANCE
Taking on tough competition

Maximum firepower. Beat every competitor in your market.

$1,450/mo
Intensity
Visibility
Content
Link power
Local reach
  • Keywordsup to 30
  • Backlinks/mo252
  • SEO pagesBuild new or optimise existing6
  • Local SEO
  • Technical SEO
ELITE
Total market takeover

Total market control. Your own dedicated strategist.

$1,950/mo
Intensity
Visibility
Content
Link power
Local reach
  • Keywordsup to 40
  • Backlinks/mo315
  • SEO pagesBuild new or optimise existing10
  • Local SEO
  • Technical SEO
Included from Reach up

Keywords

Keywords are the searches your customers actually type into Google when they're looking for what you offer. Your campaign targets a focused list of them, chosen for the balance between search volume, competition, and conversion intent.
Keywords are the foundation of your Visibility. Every keyword we target is a door we're trying to open into your business. The wider the list, the more doors. But quality matters more than quantity. Ten well-chosen keywords can outperform fifty scattershot ones, because Google rewards depth over breadth.
We research and target between 10 and 40 priority keywords for your campaign, depending on your tier. The list is built from your business, your customers, your competitors, and what's actually winning in your market right now. We don't set it once and forget it. We revisit and refine the list as the campaign matures and rankings shift.
Some keywords move within weeks. Others take months. The compounding effect is what matters: as keywords rank, they earn traffic, traffic earns engagement signals, and engagement signals lift the next batch of keywords. Visibility doesn't grow linearly. It compounds.
Included from Momentum up

Page Building

On-page SEO is what drives your Content score. The optimisation work done directly on your website: structure, content, headings, internal links, and metadata of individual pages. It's the work that makes sure your site can actually rank for the keywords you're targeting.
You can have the strongest backlink profile in your industry, but if your pages aren't structured for the searches you want to win, those links don't translate into rankings. On-page work is what closes the gap between authority and visibility.
Each month we work on the highest-value pages for your site, building new ones where content doesn't yet exist for a target search term, and optimising existing ones where it does. We're not limited to working with what's already on your site; if a page needs to exist for you to rank for a search, we'll create it. Across the campaign that's between 6 and 10 priority pages in total, depending on your tier, covering keyword targeting, meta titles and descriptions, header structure, content depth, internal linking, image optimisation, and conversion elements. Every page is shaped with both Google and the user in mind, because rankings without conversions don't grow a business.
On-page changes can move rankings faster than off-page work, sometimes within weeks for less competitive terms. Compounded over 6-12 months, a well-optimised set of pages becomes the engine of your organic traffic.
Included from Reach up

Backlinking

Backlinks are links from other websites pointing to yours. Google treats each one as a vote of confidence, and the quality, relevance, and authority of those votes determines how much ranking power they pass to your site.
Backlinks are what build your Link Power. They remain one of the strongest ranking signals in Google's algorithm. But not all links are equal. A single link from a high-authority, topically relevant site can outperform dozens of low-quality ones. Done badly, backlinking can actively hurt your site. Done well, it compounds your authority year over year.
We earn between 63 and 315 quality backlinks each month, depending on your tier, from a vetted network of relevant sites, with anchor text strategy built around your priority keywords. Every link is manually reviewed before placement. You'll see exactly which links were built in your monthly report.
Backlink work compounds. You'll typically see initial ranking shifts in 60-90 days, with meaningful traffic growth from 4-6 months as the link profile matures. The longer the runway, the bigger the payoff.
Included from Authority up

Local SEO

Local SEO is what drives your Local Reach. The discipline of getting your business found by customers searching in your area. It covers your Google Business Profile, local citation network, map-pack rankings, and location-specific landing pages.
For any business that serves a geography, whether that's a clinic, a trade, a restaurant or a service area, the "near me" and "[suburb]" searches are where most customers actually find you. Ranking in the local map pack is often more valuable than ranking in the standard organic results, because it sits above them and shows your phone number, hours, and reviews directly in the result.
We optimise and maintain your Google Business Profile, build and verify local citations across the directories Google uses to validate your business, manage local schema markup, and coordinate review strategy. We also publish location-relevant posts and offers to keep your profile active.
Local SEO often shows results faster than traditional SEO. Meaningful map-pack visibility within 60-90 days is realistic for most businesses. The work is ongoing because directory data drifts and Google's local algorithm shifts frequently.
Included from Dominance up

Technical SEO

The engineering layer of your site: speed, crawlability, indexation, mobile experience, Core Web Vitals, schema markup, and underlying structure that determine whether Google can effectively read and rank your content.
You can write great content and earn great links, but if Google can't crawl your site, if your pages take 8 seconds to load on mobile, or if your structured data is broken, every other lever is capped. Technical issues don't just hurt rankings; they hurt user experience, which Google now measures directly through Core Web Vitals.
We audit and fix crawl errors, monitor and improve Core Web Vitals (page speed, layout stability, interactivity), implement and maintain schema markup, manage indexation, and address mobile usability issues. Technical SEO is iterative. A healthy site needs ongoing attention as it grows.
Technical fixes can produce visible ranking improvements within weeks, especially for sites carrying significant technical debt. Ongoing maintenance protects those gains and prevents future regressions.

The detail

Compare The Tiers

The complete side-by-side. Everything included in each tier, all on one page.

REACHMOMENTUMAUTHORITYDOMINANCEELITE
Monthly price$300$550$850$1,450$1,950
Agreement length12 months12 months12 months12 months12 months
Off-page SEO
On-page SEO
Local SEO
Technical SEO
Keywords (Off & On Page)up to 10up to 15up to 20up to 30up to 40
Backlinks per month6363126252315
SEO pages (total)66610
Monthly reporting
Dedicated Account Manager
Dedicated SEO Strategist
Select Your Plan

The Details

Frequently Asked Questions

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© Marketing Sweet · SEO packages · All packages are 12-month agreements.